Wool is the ultimate fashion accessory, but according to a new study, men are getting more in demand for it than women.
The trend is driving demand for a range of products that use wool, including sportswear, clothing, footwear and accessories.
“Men love wool.
They love the feeling of warmth and comfort that it provides.
Wool is so versatile,” said David J. Crouch, a professor of sociology at the University of Illinois at Chicago.
Men, particularly younger men, are “looking for ways to dress up, to add something a little bit different,” he said.
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